Andrew Ward | Financial Times | Jan. 3, 2017
Advertising watchdog found flyer’s claims not backed up by evidence
Environmental charity Friends of the Earth has been forced to withdraw notices about the impact of fracking for shale gas after Britain’s advertising regulator found they could not be backed up with evidence.
The Advertising Standards Authority ruling related to a fundraising leaflet that said fracking increased the risk of cancer and asthma for local residents and would cause water contamination, plummeting house prices and higher insurance bills.
Read more at the Financial Times